Salman Ahmad

With over 13 years of expertise in trade marketing, category management, and brand management within the FMCG sector, I have successfully driven brand visibility and revenue growth. My career highlights include spearheading trade marketing strategies that led to a 200% increase in e-commerce sales and a 34% quarterly sales growth across key accounts. I excel in developing and executing DPSM initiatives, managing trade marketing investments (TMIs), and conducting comprehensive market and competition analyses. My proficiency extends to product life cycle management, new product development, promotional planning, ROI analysis, and leveraging shopper insights for optimized in-store solutions. Additionally, I have a track record of defining and implementing pricing strategies, managing distribution metrics, and ensuring planogram compliance. With an MBA in Marketing, a strategic mindset, and a deep understanding of customer requirements and category growth, I am well-prepared to lead trade marketing and brand management efforts, achieving KPIs and enhancing market share in the food and beverages industry.